Gamification is applying the science and psychology of gaming in a non-game context to motivate and reward your customer to perform certain desired behaviors
In this paper Dr. Michael Wu chief scientist takes a deeper dive into what he has "patented "as the game if Gamification Spectrum . This spectrum examines a continuum of gamification techniques that can help you choose the right gamification plan for your learners depending on the behaviors that you want to drive.
This Guide collects all of his works from his blog the Science of Social and places them in one place. Really amazing work.