As Brett King said, banking is no longer somewhere you go but something you do. Over the past decade or so, the banking industry made a tremendous shift from financial services as services to financial services as experiences.
The modern customer is an experiential omnivore and constantly seeks for a better experience. But let’s admit it, banking was never the sexiest experience until agile financial technology companies came into the picture to offer a whole new way to turn bill payments (and other services) into a smooth and seamless, almost one-click process. After some time, we got used to it as well and are looking for the next level, which gamification can very well become. (continue reading)