Our Gamified Future - Really?

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Okay, this video by Jesse Schell at DICE2010 (Part 3) bothered me.   How about you?

Okay, I could see doing this to students at school :-) , but don’t do this to my work and personal life.

In case you’re interested, here are links to Parts 1 and 2 of the Jesse Schell DICE2010 video series:

Part 1

Part 2