Here’s an interesting application of gamification: Using gamification to take the monotony out of answering surveys.
Gamification.co published the op-ed Magazine Question Hunt: Using Gamification in Surveys for Children by Betty Amadou of ResearchThroughGaming. Ms. Amadou’s quest is to turn the survey-taking experience into a fun experience. In her op-ed, Ms. Amadou describes the outcomes of a survey that she created for children using gamification principles. The results were beyond expectation. Her client wanted 500 responses from children ages 7-10 years old in two weeks. Her result? 700 responses in 7 days! From kids, no less.
Sounds like an interesting idea. Would you be more inclined to complete a survey if it engage you like a game?
[Remember our post on Manipulation? If gamification is used to make a survey more engaging to coerce… er, motivate you to fill it out, is this manipulation? And is it wrong to do it?]